Segments which lie in each quadrant requires, distinct strategy from those of others. This four dimensional matrix comprises of four component, which are as follow, Question mark, Stars, Cash Cows and dogs. BCG matrix identify the need of segment in terms strategic planning. It shows the position of each company on the four quadrant graph in terms of company relative market share and industry sale growth rate. BCG Matrix of Kellogg’sīCG matrix is designed by a private consulting management firm, for those companies, which have multiple profit centers. Some of the famous brands the company are corn flakes, Cheez it, Morningstar farms, Cocoa krispies, Apple Jake and rice Krispies. Kellogg’s company largest production unit is in Manchester, United Kingdom. It has production units in 18 countries its geographical segments and target markets are in 180 counties. Kellogg Company is in the business of cereal and convenience foods, which are as follow, cracker, frozen waffles cereal bars, cookies and toaster pastries. It’s headquarter is located at Battle Creek, Michigan, United States. Kellogg’s company, also known as, Kellogg and was formerly known as Kellogg’s of Battle Creek founded by, two brothers, will Keith Kellogg and john Harvey Kellogg, in 1906 at Battle Creek sanitarium.
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